About our brand

In the traditional art of ʻŪhau Humu Pōhaku, Hawaiian drystacking, the master mason never leaves a stone unturned in the careful selection of each pōhaku (stone) that will serve a specific purpose in the collective build. Each stone is set with clear intention in order to endure weathering and perform its function. While we are no masters here at Aloha ODB, we do take pride in the amount of intentionality that goes into every aspect of building our brand, and the impact we envision it to have. At the base of our paepae (platform) our pōhaku niho (foundational stones) will always be a deep aloha for our home and everything that makes Hawaiʻi special, ʻāina (land), ʻohana (family),  moʻomēheu (culture), and the spirit that connects us all.

Inspired by Hawaiʻi rooted brands, our vision is to add to the creative evolution of the market of products that represent the essence of Hawaiʻi in an authentic and meaningful way. Aloha ODB aims to close the gap of the underwear niche while expanding outward, offering our customers a variety of style options and reclaiming the narrative representative of our island living.

Sharing our aloha for all things Hawaiʻi through our fun and trendy prints that you will identify with, love, and appreciate. We strive to incorporate an educational component of authentic cultural perspective with a contemporary twist on our creative designs. Take the time to read the blurbs associated with each print.